The Art of The Video Testimonial
The successful preparation, production and publication of Testimonials, Profiles and Case Studies requires a specialized approach and skill-set.
Most “Video Producers” work off carefully prepared scripts... an experienced Testimonial Producer takes a different approach. Preparing, conducting and carefully editing interviews they seek to illicit, identify and construct video that delivers a compelling, unscripted and extremely credible message.
When it all comes together in a quick video presentation, a direct-response commercial, lead-generating infomercial or carefully edited interview, the result is a powerful marketing tool that stimulates viewers to take a desired action.